B2B Connect 2015: What Does the Future of B2B Marketing Look Like to You?
Sean Callahan, Senior Manager, Content Marketing at LinkedIn, asked LinkedIn executives who will be speaking at B2B Connect and other industry thought leaders (including Crimson CEO Glenn Gow) this...
View ArticleHow to Win the Marketing Battle Using Big Data and Marketing Technology
The best marketers are those who can quickly build a three-dimensional picture of markets and customers. They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what...
View ArticleMy Top 5 Marketing Podcasts and Blogs
Crimson Marketing’s Moneyball for Marketing tops the list of the Top Five Podcast Series for Marketing Operations by DDD Marketing. Visit Data Driven Decisions in Marketing to read the rest of the...
View Article5 Ways to Boost Your B2B Marketing into Overdrive
B2B companies have recently had to confront an awkward truth. No longer is the sales department driving the bus. Buyers are now firmly in the driver’s seat with hands on the wheel and a foot on the...
View Article9 MORE Marketing Podcasts You Need to Listen to
Jeremy Bednarski, Senior Consultant at PR 20/20, shares his 9 marketing podcasts you need to listen to, including Glenn Gow Crimson Marketing CEO’s Moneyball for Marketing Podcast. Visit Linkedin to...
View ArticleWhy B2B Marketing Should Have a Quota
Many B2B marketing professionals would say that it’s not possible or desirable to meet a quota, but a quota can improve alignment between a company’s sales and marketing department. It can drive...
View ArticleB2B Marketing: Top 100 Twitter Influencers
Arthur Hilhorst of Onalytica shares the top 100 Twitter influencers in B2B Marketing including Crimson CEO Glenn Gow. Visit Onalytic to see who else made the list. The post B2B Marketing: Top 100...
View Article4 Marketing Analytics That Matter for Driving Higher Revenue
Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database....
View ArticleHow Marketing Can Contribute to Revenue Generation [Infographic]
Do you look at Marketing as a cost center or as a revenue center? If you said “cost center,” you’re missing out on a big opportunity. Don’t feel bad, though; for a long time, Marketing has been seen as...
View ArticleMaking sense of big data – Interview with Marketing Technologist Glenn Gow
Manu Jeevan of Big Data Made Simple interviews Crimson Founder & Advisor Glenn Gow about marketing technology and making sense of big data. Visit Big Data Made Simple to read the full interview....
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